If you could spend $2.00 and get back $10.00, how many times a month would you do that? The answer is obvious. Creating a provable business model where you know, that every dollar you spend, employee you hire, hour you spend working in your business leads to a return on your investment, is the fundamental principle of your success. Predictable and repeatable ROI; spend $2 get back $10, is the way to exponential growth and scaling of your company.
Demand ROI guarantees from all of your vendors and service providers. Clicks, views, calls, likes, shares, open rates and any other claims of success are meaningless, unless your precious cash is multiplied every time you spend it.
Some say "The more you tell, the more you sell'." Not so if what you say is just more of the "Me Too" messages, that all of your competitors are trumpeting. If you your marketing, sales and culture doesn't solve the problems, needs and wants that your prospects have circulating in their minds and emotions, you will likely be relegated to competing on pricing and your chances of business growth will be slim to none.The age old marketing sales adage is true now more than ever:
"People buy holes not drills"
Investors don't buy businesses that rely on the owner being present & active for the business to thrive. In order to sell your business or sustain recurring income from it when you retire, you must create a company that can run without you. One of the biggest mistakes that business owners make is not building a business that can survive without them; they wind up being shackled to it long after they want to retire or sell.
"Plan to make yourself obsolete"
Every one of your competitors marketing is the same: Better quality, better service, better products, lower prices, big discounts...more, better, best ad-nauseam! What ever happened to the "Unique Selling Proposition"? The golden "USP"? Your customers are FLOODED with marketing messages every day, what are you doing to distinguish yourself from the rest of herd in your market? Can your customers tell what is different about your company the moment they look at your website, read your ad, talk to anyone in your company???
The Hard cold facts are simply this: If you don't create well thought out, scalable processes driven by strategic thinking in your business, your competitors will eat your lunch! Your top competitors have access to technologies and tools that can dramatically increase their performance and competitive advantages while you try to juggle an ever increasing number of balls in the air. Strategy, process, automation, and scalability are the keystones of success in your fiercely competitive market. Make no mistake, process and automation are the roads to stability and growth.
It is a tragic condition; the vast majority of owners and managers of small and medium businesses simply do not understand the difference between tactics and strategies. A soldier executes tactics and wins battles. A general conceives and implements global strategies that win wars. Business strategists contemplate the whole of the business and the primary fulfillment of the business vision. Tactics come out of well designed strategies, not the other way around. The cart can't drag the horse.